Karen Gunn
Social Media Experience
ShowStoppers Stageschool
After previously teaching LAMDA at the school, I have since moved into a more administrative role, focusing on social media strategy and content creation. I am currently in full control of our TikTok account, where I produce video content that combines advertising with trending formats to grow our following and increase engagement. I also contribute regularly to our Instagram, supporting its continued growth and reach.
Our aim has always been to present a professional yet approachable image, especially on Instagram, which is our largest platform. We achieved this by using our brand colours and clear, accessible language to engage both the young children who attend the school and the parents researching stage school options. We also transitioned from using stock imagery to sharing authentic content, such as photos and videos of our students in class, including ones I captured like those in the top left corner.
Most recently, I created a series of behind-the-scenes videos and posts during our end-of-year show, helping to bring the energy and personality of the school to life for our online audience.
Starfish Magazine
I recently partook in an internship at a startup called Starfish Magazine. I have had the opportunity not only to write articles but also to film and edit behind-the-scenes footage of a photoshoot and interview an up-and-coming artist. It has been a great experience to be part of a project with such strong aesthetics and to challenge myself by editing in a more editorial style than I had previously attempted.
The Paddy Box
I collaborated with the Irish brand The Paddy Box to create original social media content that developed a signature look and tone aimed at their target and broader audiences. We focused on entertaining, shareable content and included watermarks on all memes to reinforce brand recognition. It was a valuable experience, and I’m glad to have contributed to their online presence.